With a bra on, wrap a tape measure snugly, but not too tightly, around your rib cage, just below your bust line. This is your band size (US/UK sizing uses inches).
Then, wrap the tape measure around the fullest part of your bust. If the difference is:
1" / 2.5cm your cup size is A
2" / 5cm your cup size is B
3" / 7.5cm your cup size is C
4" / 10cm your cup size is D
About the Designer
Mimi Holliday was launched in 2003 as a contemporary branch of the fashion-forward Damaris lingerie collection. After graduating from St. Martin’s College, designer Damaris Evans used a small grant to start her first lingerie line—from her kitchen table—in 2001. Soon after, Evans’s designs earned her the title of “Queen of Lingerie” from UK society magazine Tatler. Mimi Holliday lingerie nudges mainstream boundaries, offering seductive detailing within playful silhouettes.