Haircare brand Virtue Labs was founded in 2015 in Raleigh, North Carolina and has risen to fame thanks to its breakthrough science-backed formulas. A group of bio-scientists discovered a way to extract pure keratin (the natural protein found in hair, nails & skin) and harness its power to create keratin-rich products that restore hair shine, strength, and texture. The inclusive offering of shampoos, conditioners, and oils is suited for all hair types, with a range of treatments for frizz, thinning, dry, and color-treated hair.
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