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OUAI

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OUAI

Jen Atkin kickstarted her career in the ‘90s working backstage at fashion week under the tutelage of world-famous hairstylist, Guido Palau. After making a name for herself, Atkin went solo and established her wildly successful hair brand, OUAI. When designing the award-winning formulas, the celebrity hairstylist keeps her clients’ busy lifestyles in mind—meaning, every product aims to make your routine simple, yet effective. Today, OUAI’s ever-evolving product line includes everything from shampoos to conditioners to body care and soaps.

OUAI

Jen Atkin kickstarted her career in the ‘90s working backstage at fashion week under the tutelage of world-famous hairstylist, Guido Palau. After making a name for herself, Atkin went solo and established her wildly successful hair brand, OUAI. When designing the award-winning formulas, the celebrity hairstylist keeps her clients’ busy lifestyles in mind—meaning, every product aims to make your routine simple, yet effective. Today, OUAI’s ever-evolving product line includes everything from shampoos to conditioners to body care and soaps.