New Balance's story began in 1906, when founder William Riley first brought his innovative arch support designs to the footwear market. It wasn’t until decades later that New Balance really hit its stride, launching the iconic 990 sneaker in the 1970s. Today, New Balance has become a household name for both performance and lifestyle shoes, garnering a loyal following among pro athletes and everyday wearers alike.
Want 15% off your first purchase?
Sign up for Shopbop emails and make your closet (very) happy.
Thanks for signing up — and welcome!
Check your inbox for further details from us.
There was an error. Please try again later.