After ten years of working for various fashion lines, industry veteran Darby Barber decided to launched her own brand in 2014. Turning to her hometown of Santa Cruz for inspiration, the designer based Barber clothing on the kind of cool, fuss-free styles she and her friends like to wear on the weekends. With its graphic T-shirts emblazoned with clever logos (“For Fox Sake!," “Fries Before Guys") and jackets with funky embroidery (like hot dogs on a campfire), the collection is packed with cheeky, laid-back attitude.
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