Originally founded under the name “Made in Heaven,” the story of MiH denim starts in the swinging ’60s with founder Tony O’Gorman and his wife, denim model Chekkie Londale. The pair instilled a profound appreciation for well-fitted jeans in their daughter Chloe, inspiring her to relaunch her parents' company in 2006. Today, the brand pays the same attention to high-quality blues as it did 50 years ago—while also offering a range of off-duty separates that includes relaxed oxford shirts, ’70s-inspired suede skirts, oversized breton tops, and the signature MiH flare jeans.
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