M.i.h Jeans founder Chloe Lonsdale comes from a long line of good jeans. Her parents owned iconic London clothing boutique Jean Machine in the ‘70s, and her godfather was the founder of denim brand Made in Heaven—which Lonsdale relaunched (under a pithier new name) on her own in 2006. The collection of cool, vintage-inspired pairs harkens back to its roots as a counter-culture Brit clothing label, while also incorporating modern fits and comfortable washes. In addition to denim, the brand offers a range of effortless staples, like bell-sleeve sweaters, eyelet sundresses, and oversized striped shirts.
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