Lover’s story, appropriately, starts with two real life lovers, founders Susien Chong and Nic Briand. After collaborating on a different label in the early aughts, the Aussie couple began co-designing clothing as a side project, and selling it at Australia’s Bondi Market. The humble venue, however, proved temporary. Soon after, the collection’s irreverent brand of elegance-Lover cutout lace dresses, classic camel coats, mini skirts in elegant floral prints-caught on with style-minded locals, fashion editors, and celebrities, around the world.
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