After launching in 2001 with an instant-hit line of relaxed cargo pants, Joie clothing copped a reputation for effortless, off-duty pieces. Since appointing Serge Azria (of Equipment and Current/Elliott) as CCO in 2007, the label has grown to include a full line of apparel, accessories, and much-loved Joie shoes. Forever true to its tagline—“casual, comfortable, and luxurious”—the brand is all about chic, no-fuss pieces you’ll want to live in.
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