Long before it was known as a luxury sportswear line, Fila had humble beginnings as a textile company in Biella, Italy. The brand gradually shifted over to knitwear, and in 1972, began outfitting tennis players—a switch that triggered Fila clothing's association with activewear. While the brand’s popularity reached a fever pitch in the ‘90s, Fila is currently undergoing a resurgence, meaning its logo hoodies, track pants, and sneakers are spotted regularly on the fashion set.
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