Jordan Nodarse, the man behind BOYISH denim, is a California native with a deep passion for sustainable practices in fashion. After heading the launch of GRLFRND denim and working for Reformation as Director of Denim, Nodarse found his calling: creating a sustainable fashion choice for the consumer. And he’s delivered: BOYISH utilizes one-third of the amount of water typically needed to produce a pair of jeans, and the brand’s styles are made exclusively with recycled fabrics and materials—while never missing on design, quality, fit and price point. The only impact BOYISH denim will have on the planet? Great jeans.