“Loose luxury” is the concept behind buzzy New York label Baja East, which sprung onto the scene in fall 2013 as the brainchild of John Targon and Scott Studenberg. After years working in the fashion industry, the former sales directors aimed to create everyday pieces at the designer level. Today, the line is sought after for its sporty, off-duty styles, including Baja East tees, cashmere sweaters, and relaxed-fit trousers.
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