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WAYF

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WAYF

WAYF—an acronym for “Where Are You From"—hit the fashion scene running in 2012 and has not slowed down since. An instant favorite among the style blogger set, the label’s selection of feminine mini dresses, floaty blouses, and sleek jumpsuits soon began popping up on some of the most widely followed accounts on Instagram. You needn’t take a picture, however, to appreciate what makes WAYF clothing great: easy, everyday wearability, with enough thoughtful details to feel special.