MICHI approaches activewear with a strong, sensual point of view, crafting seductive, sleek looks with a boudoir-chic overtone. In 2010, Canadian designer Michelle Watson set out to fill the gap between provocative lingerie and comfortable athletic wear. The result was her stylish, yet utilitarian line, made with ease and durability in mind. Founded in New York and based in Toronto, MICHI clothing is constructed to fit, flatter, and function, catering to the modern woman's active lifestyle.
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