Founder Tsunemi Yonehachi was among the first merchants to bring American jeans to Japan in the post-war era, sparking the cult craving for denim and ultimately inspiring him to create EDWIN. The brand's innovative techniques eliminate shrinkage and replicate faded rinses to master the lived-in look. Today EDWIN (the name is a creative scramble of the word "denim") is known and loved for its classic cuts and cool washes.
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