Tortoise was launched in 2013 with a mission to make sustainable, great looking jeans. The brand’s unique production process – dubbed the Wiser Wash – excludes toxic chemicals and uses 90% less water than traditional methods. And in addition to being eco-friendly, the brand also supplies in-demand cuts (think wide-leg crops or straight and high-waisted denim) – meaning, Tortoise jeans are just as cool as they are good for the environment.
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