About the Brand

When Alyssa Wasko’s father, Donald, died in 2009, her grief gave way to a need to make something—and so she began sewing scarves. And honestly? The rest is basically history! It wasn't long before Wasko's friends began asking for her creations, both to wear and to sell on campuses across the country, and eventually, Wasko’s creative outlet was transformed into a full-fledged business. Named for her dad, DONNI. is the perfect go-to for cleverly versatile wardrobe elements—such as a signature DONNI. scarf—or ever-inventive DONNI. swimwear. Plus, with the brand’s support of its female workforce and dedication to charity work, this labor of love leaves only goodness (and sweet style) in its wake.