Ever wonder where the name Reebok came from? When the company launched in 1958, founders (and brothers) Jeff & Joe Foster found the word ‘rhebok’ (a type of South African gazelle) in the dictionary—and from that discovery, Reebok was born. Reebok sneakers and activewear are the result of the brand’s athletic heritage, having helped usher in a fitness movement that has always championed this universal truth: that one’s best self is born out of living an active life.
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