About the Brand

Launched in 2018 by business (and life) partners Natalie Holloway and Max Kislevitz, Bala has been an overnight success thanks to its distinct bracelets, which manage to combine two qualities that are usually difficult to reconcile: practicality and striking style. Weighing in at a pound each, Bala bangles are designed to be comfortable enough for all-day wear, and are offered in virtually every shade you can dream of. But the best thing about them just might be their versatility—Bala bracelets enhance every activity, not just your workout. So strap on a pair before your daily run, or choose a colorful version as a complement to a fun Saturday outfit.