Artist Shepard Fairey made his mark with a 1989 street art campaign, which later evolved into Obey Giant iconography. With the phenomenon as its namesake, Obey was founded in 2001 as a way of translating Fairey’s work into fashion. The aesthetic is rooted in punk rock and skateboarding, giving the collections a chilled-out feel. From tartan flannels to graphic sweaters, Obey’s pieces will outfit your laid-back lineup.
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