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Originally a workwear label founded in 1937, Madewell received a modern-day makeover in 2008, when it relaunched under Mickey Drexler, Jenna Lyons, and the J. Crew Group as a denim-focused collection with a cool, downtown edge. The line has been rooted in an effortless, boy-meets-girl aesthetic from day one, offering a perfectly balanced blend of menswear-inspired staples (think rumpled flannel shirts, broken-in boyfriend jeans, and knock-around leather booties) and more feminine offerings, like little lace Madewell dresses and schoolgirl skirts. Naturally, mixing and matching is strongly encouraged.
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