Swimwear with serious style? Easily achieved, with Kushcush on the scene. Designed by Kerry Cushman, who studied fashion PR in London and constantly sketched and saved for her own line, Kushcush was founded when she and her husband Angelo left their jobs in advertising to start a fashion-forward swimwear brand. Their 2004 debut at L.A. Fashion Week was a hit, and their styles, designed for women who are Miss Manners by day and Page Six by night, will certainly be a hit on the shores of SoCal and beyond.