Designer James Perse found his calling in fashion when he designed the perfect baseball cap and sold it in his father's LA boutique. When movie directors wanted the caps for their cast and crew and record labels wanted them for tours, he decided to launch the James Perse collection. Perse next worked on creating the perfect T-shirt, and today is known for an array of luxe jersey essentials including dresses, tanks, and pants with a nod to the casual Southern California lifestyle.
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