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While most people first became acquainted with ISSA when Kate Middleton wore one of the brand’s timeless wrap dresses for her engagement announcement in 2010, the London company hit the scene four years prior. Rooted in colorful, figure flattering dresses,the label has seen tremendous change post-royal endorsement, though, starting with a major shift in leadership; when founder Daniella Helayel left the company in 2013, department store heiress Camilla Al Fayed took over as chairwoman, and appointed designer Jamie O’Hare as creative director. The two have worked to expand the company’s reach since, all while maintaining it’s the vibrant take on femininity ISSA dresses are still a signature that made it famous.
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