In 2006, ISSA debuted at London Fashion Week and soon became noteworthy for its vibrant, feminine style. Founded by Daniella Helayel, ISSA is now led by Chairwoman Camilla Al-Fayed and Creative Director Jamie O’Hare. The London-based brand is ever-evolving, but its defining qualities—ladylike silhouettes, bold colors, and glamour—remain in place. Today, ISSA offers separates, outerwear, bringing the timeless appeal of ISSA clothing to the greater world of fashion.

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