Genetic Los Angeles founder Ali Fatourechi traveled the US for one year, meeting with over 20,000 customers to find out what they wanted out of their jeans. With this knowledge, as well as an eye for fit, he launched a premium denim line that takes inspiration from decades past while staying modern with edgy, confident silhouettes. Fatourechi's eye for style and underground cool, mixed with colors, washes, and cuts from around the world, has given Genetic Los Angeles Denim and apparel timeless appeal.

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