Premium Los Angeles denim with a tailored London fit: that’s just the mix Swedish designers Jens Grede and Erik Torstensson set out to achieve when they created FRAME jeans, a line filled with perfectly cut skinny, flared, and boyfriend jeans of unparalleled quality. An instant hit in the fashion community, the FRAME denim collection soon grew to include a full selection of dresses, tops, and outerwear, all with the label’s Cali-Brit brand of cool.
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