New York-based denim label DL1961 is on a mission to do things differently. Launched in 2008 with a jeans-only focus, today the brand also offers DL1961 shirts, dresses, and pants—in an eco-minded way. Where the average pair of jeans uses 1,500 gallons of water to produce, DL1961 jeans use less than 10 gallons—and the brand’s commitment to earth-friendly practices doesn’t stop there. At its vertically integrated (& self-powered!) facility, it uses botanic fibers, organic-certified cotton, clean dyes, and energy-efficient machinery, all in the hopes of offering the same premium quality at a lower environmental cost. (That’s fashion we can all get behind.)
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