Sisters and DANNIJO cofounders Jodie and Danielle Snyder, whose combined names form the brands moniker, fell in love with accessory design years before they even considered starting their own label. Growing up in Jacksonville, FL, they used the tools in their cardiologist father's medical kit to craft necklaces, bracelets and earrings at an early age. After revisiting this shared childhood passion after college and creating a well-received capsule line of jewelry for the Africa-focused nonprofit L.W.A.L.A. (Live With A Lifelong Ambition), the two were inspired to launch their first official collection in 2008. Thanks to the instant and overwhelming success of DANNIJO collar necklaces and statement earrings, the collection rapidly grew to include handbags, shoes, and phone cases.