BB Dakota's look can best be described as citified prep: classic Americana with a quirky, feminine twist. The BB Dakota girl is glamorous, sophisticated, and intelligent. At times she's demure, at times sexy, but always feminine and always confident. The brand strives to give their girl a cache of must-have jackets, dresses, leggings, and tops that are both cutting edge and competitively priced. In short, BB Dakota clothes are tailor-made for a fun night out.