Launched in Los Angeles in 2004, Clu began as a reinterpretation of the T-shirt, an American icon in its own right. Building on the timeless staple, Clu clothing is soft and sculptural, and the silhouettes are often reconstructed. There is a sense of easy luxury running through the brand, which takes its name from "clou," the French word for nail, a simple and graphic object. The pieces are versatile and relaxed, yet refined and fashion-forward.
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