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The Perks

(a.k.a. the good stuff)

Early Access

Get in on our biggest sales and shop new arrivals ahead of everyone else.


Rest assured: We’ll never forget your birthday or miss a big moment (like when you level up)—and we'll make sure you're celebrating in style.


From just-for-you gifts to special surprises to an insider-only customer concierge, we've got you covered!

The Levels

Where you stand—and what to look forward to!
(Questions? See our FAQ.)

Early Sale Access
Early Access to New Arrivals
Birthday Discount 10% Off 15% Off 20% Off
Level-Up Gift
Surprise Rewards
Insider-Only Customer Concierge


It's our loyalty program! We've designed it to give back to our best customers—a.k.a. YOU—because we are happy you're here.

All Yours East Dane Rewards members are automatically enrolled in Yours Truly Shopbop Rewards. Your perks, points, and status will remain the same.

If you already have a Shopbop account, all you need to do is visit the Yours Truly Shopbop Rewards page and sign up!
If you don't yet have a Shopbop account, you can create one here and then sign up to become a member of Yours Truly Shopbop Rewards.
The program is totally free to join—no minimum spend required. (In other words: perks for all!)

Your level is determined based on your spend from December 1 of the previous year to 30 days before today. So, if you join on May 15, 2019, your level is calculated by adding up your purchases from December 1, 2018-April 15, 2019. Items you buy on Shopbop, including purchases made using gift certificates, contribute to your spend.

The following do not apply to your spend amount: Returned purchases, purchases of gift certificates, duties, taxes, gift-wrapping, and shipping fees.

Once you've signed up for Yours Truly Shopbop Rewards, you gain access to a personalized dashboard with all the details about your program level, the perks that come with it, your progress toward the next level, and the benefits you'll enjoy once you get there!

Yes. Level resets are based on your past year's spend. Here's how this works:

Once determined, your level status is valid through the end of the following year. Then, every January, your spend will reset to $0, and you'll need to requalify for your current level in order to remain there after the next level reset.

For example: If you ended 2017 at the Gold level, you’re locked into Gold status for 2018. To stay Gold for 2019, you'll need to continue spending at a Gold level during 2018. If instead you spend at the Silver level during 2018, your level will reset to Silver at the beginning of 2019.

We will alert you of your perks or send them to you by email. Some of the perks are available at checkout, and others are use-whenever coupons, but whatever the benefit, we'll email you everything you need to make sure you get your perks.

At this time, we cannot combine accounts, so to maximize your perks, we urge you to shop under one account only. By shopping under one account, you can receive credit toward your program level status for every purchase you make (and reap some serious rewards).

To get these perks, you need to be a member of both Yours Truly Shopbop Rewards and Amazon Prime. Make sure you link these two accounts so you can automatically start receiving Amazon Prime-specific loyalty benefits.
If you’re not sure how to link your Shopbop and Amazon Prime accounts, please contact customer service contact customer service and they’ll help you update your information (and get your perks).

Right here!

Yours Truly Shopbop Rewards (hereafter known as the Program) is governed by these policies and FAQs and by the BOP Conditions of Use.
To participate in Yours Truly Shopbop Rewards, you must have a Shopbop account, and only one account may be associated with your Program participation. Promotional codes you receive as part of the Program are subject to the terms and conditions included with those codes and may not be used to apply discounts towards previous purchases, purchases of gift certificates, taxes, duties, or shipping (unless otherwise specified). All promotional codes are personal to you, have no cash value, and may not be sold, transferred or shared with others. Unused promotional codes cannot be reissued after expiration date.

We reserve the right to change, modify or discontinue the Program or these policies and FAQs at any time. Participation in Yours Truly Shopbop Rewards by commercial customers or purchasing for resale is not allowed. We may suspend or terminate your participation in the Program at our sole discretion at any time. In the event that your participation in the Program is terminated, you will not be able to use any promotional codes, even if the expiration dates associated with such promotional codes have not yet passed.

Shopbop Employees are not eligible for the following perks: Early Access to Sale, Level-Up Gift, Birthday Discount, Early Access to New Markdowns (Prime).

The option to deactivate your Yours Truly Shopbop Rewards membership appears at the bottom of your Dashboard page.

For: Bronze Silver Gold Platinum

As a Yours Truly Shopbop Rewards member, you get to shop our biggest sales ahead of everyone else. How's that for VIP access?

For: Silver Gold Platinum

At each level, with the exception of Bronze, you'll receive a birthday discount of 10% (Silver), 15% (Gold), or 20% (Platinum). Happy birthday to YOU!

NOTE: Make sure you sign up for loyalty at least a month before your birthday in order to get your special discount. If you sign up less than a month before your birthday, you will have to wait until next year to enjoy this perk—but we promise, it’s worth it.

Want more details? Right this way.

For: Bronze Silver Gold Platinum

You'll graduate to the next level once you've reached the spend ceiling for your current one—and you'll also receive a just-for-you token of our appreciation!

For: Gold Platinum

Upon leveling up to Gold, members receive an email with contact info for our special customer concierge line, reserved for Gold and Platinum members only. Call anytime, day or night!

For: Bronze Silver Gold Platinum

Usually, we only debut new items on weekdays—but it's a different story for VIPs. Twice a month, you'll get weekend access to our latest arrivals. (Picture it: cozy PJs, coffee, and What's New—VIP-style.)

For: Bronze Silver Gold Platinum

Throughout the year, you'll be invited to shop loyalty-exclusive private sales featuring top designers, seasonal must-haves, and more. (In other words, this perk is all about treating yourself.)