Veteran fashion editor Natalia Alaverdian’s first venture into design did not come without high expectations. In 2012, she delivered with a precocious, conceptual label, A.W.A.K.E. (All Wonderful Adventures Kindle Enthusiasm) that counts Japanese art and the animal kingdom among its abstract references. Despite its ambitiousness, A.W.A.K.E. clothing is super wearable—think must-have deconstructed shirts, tailored winter coats, and sculptural cocktail dresses.