Described as outwardly normal, yet quietly subversive, A.P.C. (Atelier de Production et de Création) was launched in 1987 by Jean Touitou as the antithesis to what he saw as a culture of excess. With a timeless and clean-lined aesthetic, the label quickly became a cult favorite of those favoring low-key Parisian cool. Each piece is designed with rigorous attention to detail and stripped to its essentials to maintain a transcendent, effortless appeal.
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