Named with a nod to the designer’s love for denim, AMO apparel is deeply rooted in a passion for quality. In 2014, self-professed denim soulmates Kelly Urban and Misty Zollars launched the brand, determined to construct jeans that got better with longtime wear. Focusing its vision on blending vintage details with a modern sensibility, AMO denim offers a fresh take on classic design, striking a balance of rugged utility and effortless femininity.
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