Australian-born Alice McCall first began selling homemade silk clothing to supplement her main gig as a London-based stylist. The word spread, and soon the designs were in such high demand that McCall decided to launch a full-fledged brand. In 2004, the label officially debuted with a runway show at Australian Fashion Week. Thanks in part to a loyal celebrity and fashion insider following, Alice McCall dresses, rompers, and midi skirts have remained wildly popular ever since.
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