Privacy Notice



Shopbop.com and EastDane.com (the “Websites”) Privacy Notice
Last updated: December 29, 2014.
We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting the Websites, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Do the Websites Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience. Here are the types of information we gather.

  • Information You Give Us: We receive and store any information you enter on our Websites or give us in any other way. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses the Websites or advertisements and other content served by or on behalf of the Websites on other web sites. Click here to see examples of the information we receive.
  • Mobile: When you download or use apps created by us, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services. For more information about how to do this, Click here
    • E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from the Websites if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences.
    • Information from Other Sources: We might receive information about you from other sources and add it to our account information. Click here to see examples of the information we receive.

    What About Cookies?
    • Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as personalized advertisements on other web sites and storage of items in your Shopping Cart between visits
    • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the web site of its manufacturer. Because cookies allow you to take advantage of some of the Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to Sign in.

    Do the Websites Share the Information They Receive?
    Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with our parent corporation, Amazon.com, Inc., and the subsidiaries it controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

    • Affiliated Businesses We Do Not Control: We work closely with affiliated businesses. In some cases, these businesses might sell offerings to you directly through the Websites. In other cases, we might sell product lines jointly with these businesses. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
    • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
    • Promotional Offers: Sometimes we send offers to selected groups of our customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Email Preferences.
    • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that BOP LLC, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
    • Protection of BOP LLC and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of the Websites, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
    • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

    How Secure Is Information About Me?
    • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
    • We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
    • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

    Which Information Can I Access?
    The Websites give you access to a broad range of information about your account and your interactions with the Websites for the limited purpose of viewing and, in certain cases, updating that information. 

    What Choices Do I Have?
    • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Website features as Wish List, My Hearts, Amazon Prime shipping benefits and Customer Reviews.
    • You can add or update certain information on pages such as those referenced in the "Which Information Can I Access?" section above. When you update information, we usually keep a copy of the prior version for our records.
    • If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of the Websites, and it is your responsibility to review them for changes.)
    • You can opt-out of receiving interest-based advertising from third party advertisers and ad networks who are members of Networking Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (DAA) by visiting the opt-out pages on the NAI website and DAA website. For more information about interest-based advertising, please read our Interest-Based Ads Policy section below.
    • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the web site of its manufacturer. Because cookies allow you to take advantage of some of the Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to Sign in.

    Interest-Based Ads Policy

    We use Amazon and third party ad-serving companies to display interest-based advertising using information you make available to us when you interact with our Websites, content or services.  Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our Websites, visiting sites that contain our content or ads, or interacting with our Websites and services.  Click here for more information about the types of information that we gather. In providing interest-based ads, Amazon follows the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

    We use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies (collectively, “cookies”). Cookies enable ad networks and advertisers to learn about what ads you see, what ads you click, and other actions you take on the Websites and other sites. This allows ad-serving companies to provide you with more useful and relevant ads. For example, if they know what ads you have been previously shown they can be careful not to show you those same ads repeatedly.

    We do not provide any personal information to advertisers or to the third party sites that display our interest-based ads. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards. Also, some third parties may provide us and Amazon information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that may be used to provide you more relevant and useful advertising.

    Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that may appear on our Websites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Notice or this Interest-Based Ads Policy. Please contact them directly for more information about their privacy practices.



    Advertising Preferences

    We offer you choices about receiving interest-based ads from Amazon. You can choose not to receive interest-based ads from Amazon by adjusting your Advertising Preferences. If you choose to opt out of receiving interest-based ads from Amazon, you will still see ads but they will not be personalized.

    In addition to the interest-based ads from Amazon, we may also use other third parties to serve interest-based ads. You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (DAA) by visiting the opt-out pages on the NAI website and DAA website.


    Are Children Allowed to Use the Websites?
    The Websites do not sell products for purchase by children. If you are under 18, you may use the Websites only with the involvement of a parent or guardian.

    Conditions of Use, Notices, and Revisions

    If you choose to visit the Websites, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington. If you have any concern about privacy relating to the Websites, please email service@Shopbop.com or service@eastdane.com with a thorough description, and we will try to resolve it.

    Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, but you should check our Websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.



    Related Practices and Information

    Examples of Information Collected
    Information You Give Us
    You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through the Websites; provide information in My Account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form; compile Wish Lists, My Hearts, My Designers or other shopping lists; or write reviews and rate products. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; e-mail addresses of your friends and other people; and content of reviews and e-mails to us.

    Automatic Information
    Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers; the full Uniform Resource Locator (URL) clickstream to, through, and from our Websites, including date and time; cookie number; products you viewed or searched for; and the phone number you used to call our phone number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Websites for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

    Mobile
    Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device’s settings menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer.

    Information from Other Sources
    Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; search results and links, including paid listings; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

    Information You Can Access
    Examples of information you can access easily at the Websites include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password and address book); payment settings (including credit card information and gift certificate balances); e-mail notification settings (including product availability alerts and newsletters); shopping lists (including My Wish List, My Hearts and My Designers); product reviews; and My Account (including shipping preferences and shopping preferences).