This exclusive collection was formed in collaboration with Shopbop, Vogue, and 22 top designers, and to benefit

Born Free’s goal to end mother-to-child HIV transmission at birth.

The M∙A∙C AIDS Fund will match the total purchase price of all tickets sold for the Born Free Mother’s Day Family Carnival and the total purchase price of all products sold, up to $500,000.

Created by a group of celebrated designers—all mothers—who support
Born Free’s mission, each piece showcases original prints by Wangechi Mutu, an award-winning, Kenyan-born visual artist based in New York.

Photographed by Patrick Demarchelier, the ad campaign features models lending their support to this cause.
Go behind the scenes at the shoot and learn more about Born Free in these videos.